Privacy Policy

Effective Date: October 28, 2025

At Rupal’s Closet, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you use our website rupalcloset.in or related services.

1. Information We Collect

• Personal Information: Name, email address, mobile number, shipping/billing address, and payment details when placing an order.
• Account Data: Login credentials, order history, saved addresses, and wishlist details (if applicable).
• Usage Data: IP address, browser type, device information, referral links, and pages viewed.
• Cookies & Tracking: We use cookies to remember your preferences, analyze traffic, and enhance your shopping experience.

2. How We Use Your Data

• To process, confirm, and deliver your orders efficiently.
• To communicate updates, offers, and promotions (only with your consent).
• To improve our website design, functionality, and user experience.
• To prevent fraudulent transactions or unauthorized access.
• To comply with legal obligations and maintain records for accounting or taxation.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you sign up for our newsletters or marketing updates.
• Contractual Necessity: When processing your purchases and delivering your orders.
• Legitimate Interest: To improve services and prevent fraud.
• Legal Obligation: To comply with laws or respond to lawful government requests.

4. Data Sharing & Disclosure

We never sell your personal data. However, we may share limited data with trusted partners strictly for business purposes:

• Payment Gateways: Razorpay, PayU, or similar platforms for secure transactions.
• Logistics Providers: Delhivery, Blue Dart, India Post, and others for delivery services.
• Analytics & Marketing Tools: Google Analytics, Facebook Pixel (for performance tracking).
• Legal Authorities: When required by law or court order.

5. Data Retention

We retain your information only for as long as necessary to fulfill the purpose it was collected for — such as legal, accounting, or reporting obligations. Once no longer required, data is securely deleted or anonymized.

6. Your Rights

As per the Digital Personal Data Protection (DPDP) Act, 2023, and global privacy laws, you have the right to:

• Access, update, or correct your personal data.
• Withdraw consent or opt out of marketing communications at any time.
• Request deletion (“Right to be Forgotten”) of your personal data.
• Request data portability or restrict processing in specific circumstances.

To exercise these rights, contact us at rupalkothari.rk14@gmail.com.

7. Data Security

We employ advanced security measures such as SSL encryption, firewalls, secure hosting servers, and periodic security audits to prevent unauthorized access or misuse of your information.

8. Cookies Policy

Cookies are small text files stored on your device. They help us remember your login, shopping cart, and preferences. You can manage or disable cookies through your browser settings, though this may affect site functionality.

9. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of such external websites before sharing any information.

10. Children’s Privacy

Our services are intended for users aged 18 and above. We do not knowingly collect personal data from children. If we become aware that we’ve inadvertently collected data from a minor, we will delete it immediately.

11. International Data Transfers

While our operations are based in India, some of our trusted service providers may process data outside India. In such cases, we ensure that appropriate data protection safeguards are in place.

12. Policy Updates

We may update this Privacy Policy periodically to reflect changes in technology, law, or business practices. The revised version will be posted here with a new “Last Updated” date. Continued use of the website implies acceptance of the updated policy.

13. Contact Us

This Privacy Policy complies with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and the Digital Personal Data Protection Act, 2023.